Friday, December 27, 2013

Crisis Guru National Prediction # 1 for 2014

Crisis Guru National Prediction # 1 for 2014:

Conservatives Will Rue the Day They Called it “Obamacare”

I haven’t a clue as to whose idea this originally was, probably another one of Karl Rove’s bad ideas, but as millions and millions of Americans continue to sign up for affordable health care, the legislation will probably go down in history permanently as a monument to President Obama. This, of course, is thanks to the conservative idea to name something badly then pound on it hard enough to kill it. Kind of reminds you of the success of shutting down the government, doesn’t it?

Clearly, just the opposite is true. In the absence of an alternative or other options on the scale of The Affordable Care Act, like Medicare, Medicaid, and Social Security – which are in the news consistently – expect “Obamacare” to be in the news with enormous frequency long after Mr. Obama turns the While House over to a successor. The label provides President Obama an assured and powerful legacy.

The Democrats missed a bet themselves when, rather than repeating the concept of “Obamacare,” they should have been relentlessly promoting the legislative concept of Affordable Care. Conservatives would have been better served by calling it “Romneycare,” but we all know what happened there.

Obamacare is a perfect example of what I call “verbal vegetables.” These are words and phrases used with great carelessness which the authors or owners repeatedly wind up eating, then reheating and re-eating, probably for decades to come.

Not exactly a Happy Meal for the nation’s conservatives. This is why your mom (even the mothers of conservatives) taught you to mind your P's and Q's. You might have to one day, or daily eat them. And, there’ll be no conservative dessert after a meal of Obamacare.

By James E. Lukaszewski

James E. Lukaszewski, ABC, APR, Fellow PRSA is the author of Lukaszewski on Crisis Communication, What Your CEO Needs to Know About Reputation Risk and Crisis Management, available now at

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